Life is Good Festival Offers Fans Message of Optimism - Event Marketer

Life is Good Festival Offers Fans Message of Optimism

DB_Gold_Life Good_2014 Ex
Brand: LIFE IS GOOD
Agency: SUPERFLY
Awards: EX AWARDS — BEST PROPRIETARY PROPERTY (CONSUMER)
Year: 2014
Life is Good and its message of optimism has earned a large and loyal fan base. But the clothing retailer was starting to lose touch with younger audiences, so to reinvigorate its brand and connect with…
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