Lay’s Brings TV Spots to Life with Mobile Tour - Event Marketer

Lay’s Brings TV Spots to Life with Mobile Tour

Lay's Mobile Farm
Brand: FRITO-LAY LAY'S PEPSI
Agency: THE MARKETING ARM
Year: 2009
Lay’s potato chips, a brand of PepsiCo’s Frito-Lay division, kicked off a mobile greenhouse featuring its potato farmers that traveled to five cities following its July 2009 debut in New York City’s…
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