LaSalle Bank Draws Marathon Fans with Health Expo - Event Marketer

LaSalle Bank Draws Marathon Fans with Health Expo

DB_Gold_LaSalle Bank_2003 Ex
Brand: LASALLE BANK
Agency: IN HOUSE
Awards: EX AWARDS — BEST ACTIVATION OF A SPORTS SPONSORSHIP
Year: 2003
LaSalle takes “owning the event” to the extreme each fall—even though it actually does own this property—when it takes over the Windy City for one of the fastest races in the nation. The Chicago…
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