Lady Gaga Dials Up Results for Virgin Mobile - Event Marketer

Lady Gaga Dials Up Results for Virgin Mobile

DB_Virgin Gaga_2012 Book
Brand: VIRGIN
Agency: MOTHER INDUSTRIES
Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP
Year: 2012
As a sponsor of Lady Gaga’s Monster Ball concert tour, Virgin Mobile integrated its phone service, a charitable overlay and the pop icon herself into a multi-tiered program that offered unique engagement…
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