Kyocera's CTIA Booth Offers Tech, River Rocks and Butterflies - Event Marketer

Kyocera’s CTIA Booth Offers Tech, River Rocks and Butterflies

DB_Kyocera_Ex 2008
Brand: KYOCERA
Agency: PINNACLE EXHIBITS PUREPARTNER BY DESIGN
Awards: EX AWARDS — BEST TRADE SHOW EXHIBIT
Year: 2008
To communicate its new brand image to attendees of CTIA 2007, Kyocera Wireless played on the Japanese principal of In-Yo, or balance, and incorporated elements of Tatami architecture to portray the east-west…
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