Kyle Petty Charity Leverages Press to Build Awareness

Kyle Petty Charity Leverages Press to Build Awareness - Event Marketer

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Kyle Petty Charity Leverages Press to Build Awareness

Case Study Details

Brand: KYLE PETTY CHARITY RIDE INC.

Agency: THREE WIDE MARKETING

Awards: EX AWARDS — BEST INTEGRATED P.R.PROGRAM FOR AN EVENT

Year: 2003

Since its inception in 1995, the annual cross-country motorcycle trip featuring NASCAR celebs lead by Kyle Petty has logged more than 20,000 miles and generated more than $3 million for charity. The…

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