Kyle Petty Charity Leverages Press to Build Awareness - Event Marketer

Kyle Petty Charity Leverages Press to Build Awareness

Kyle Petty Charity Ride and eBay to Auction a Autographed Victory Motorcycle to Benefit the Victory Junction Gang Camp
Brand: KYLE PETTY CHARITY RIDE INC.
Agency: THREE WIDE MARKETING
Awards: EX AWARDS — BEST INTEGRATED P.R.PROGRAM FOR AN EVENT
Year: 2003
Since its inception in 1995, the annual cross-country motorcycle trip featuring NASCAR celebs lead by Kyle Petty has logged more than 20,000 miles and generated more than $3 million for charity. The…
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