Kumho Tire Activates a Subway Touch Screen Video Game - Event Marketer

Kumho Tire Activates a Subway Touch Screen Video Game

ETA_Touch_Kumho_2015
Brand: KUMHO TIRE
Agency: PAL 8 MEDIA PEARL MEDIA RUSS MEDIA TRAILER PARK
Awards: EVENT TECHNOLOGY AWARDS — BEST TOUCH- OR GESTURE-BASED EVENT INTERACTIVE
Year: 2015
Kumho means “Bright Lake” in the Korean language, but we think its activation plan as the first official tire partner of the NBA and NBA Development League (NBA D-League) in the U.S. and South Korea…
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