Kellogg's Targets Teens with Top Secret Concerts - Event Marketer

Kellogg’s Targets Teens with Top Secret Concerts

DB_Kelloggs_2013 ETA
Brand: KELLOGG'S
Agency: LIVE NATION
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF FACEBOOK
Year: 2013
Kellogg’s Pop-Tarts combined the power of music with the reach and relevance of Facebook to engage teens with their favorite artists in and outside the live music experience. The Crazy Good Summer program…
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