JVC Reaches Millions Throught a Hi-Def Mobile Tour - Event Marketer

JVC Reaches Millions Throught a Hi-Def Mobile Tour

DB_Silver_JVC_2009 Ex
Brand: JVC
Agency: ASPEN MARKETING ZI CUSTOM
Awards: EX AWARDS — BEST VEHICLE DESIGN
Year: 2009
To hit up young families and 20- and 30-something men, JVC put its brand into hi-def (and high gear) and rolled into 19 markets and 26 events over 185 days from June to December last year. The mobile marketing…
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