Johnson & Johnson Shareholder Meeting Gets Personal - Event Marketer

Johnson & Johnson Shareholder Meeting Gets Personal

DB_Silver_Johnson & Johnson_2014 Ex
Brand: JOHNSON & JOHNSON
Agency: SANDRA ARNOLD
Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (B-TO-B)
Year: 2014
The Johnson & Johnson Annual Shareholder Meeting was due for a change, so for 2013, the brand set out to give the old girl a makeover. Cue the montage music. The new show was all about creating an…
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