John Deere Mall Campaign Gets Consumers Ready to Mow - Event Marketer

John Deere Mall Campaign Gets Consumers Ready to Mow

DB_EX John Deere_2005 Ex
Brand: JOHN DEERE
Agency: IGNITION
Awards: EX AWARDS — BEST MALL EVENT PROGRAM
Year: 2005
Out to hype the new 100 Series lawn tractor and promote the overall brand, John Deere reached out to men aged 35 to 54 with a mall campaign that built hype and drove traffic to a series of ride-and-drive…
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