John Deere Hosts an Event Within an Event at L.E.A.D. - Event Marketer

John Deere Hosts an Event Within an Event at L.E.A.D.

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Brand: JOHN DEERE
Agency: BI WORLDWIDE
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST B-TO-B EVENT GENERAL STAGE EXPERIENCE
Year: 2016
For its internal event for dealers and farmers, John Deere leveraged an intimate activation strategy in a big arena. The event featured a small structure inside the iWireless Center in Moline, Ill., modeled…
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