Jim Beam Offers a 4D ‘Ride on the Sinister Side’ - Event Marketer

Jim Beam Offers a 4D ‘Ride on the Sinister Side’

2016 Ex_EX_Sampling_JimBeam
Brand: BEAM SUNTORY
Agency: GEOMETRY GLOBAL
Awards: EX AWARDS — BEST SAMPLING CAMPAIGN
Year: 2016
Jim Beam invited millennial males to “Take a Ride on the Sinister Side” in 2015 with a program that broke the mold of traditional sampling campaigns. With the launch of the first-ever 4D tasting experience,…
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