Jeep Takes Off-Roading Indoors at the NY Auto Show - Event Marketer

Jeep Takes Off-Roading Indoors at the NY Auto Show

DB_Silver_DaimlerChrysler_2005 Ex
Brand: DAIMLERCHRYSLER
Agency: GEORGE P. JOHNSON
Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (CONSUMER)
Year: 2005
The Camp Jeep owner-loyalty program has long helped Jeep cement relationships with its passionate consumer base in the great outdoors. But would the concept work among new prospects—and inside a convention…
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