JCPenney Gives New York Pier a Stunning Makeover - Event Marketer

JCPenney Gives New York Pier a Stunning Makeover

JCPenney New York Pier
Brand: JCPENNEY
Agency: STAR
Year: 2012
To put its best foot forward at an analyst event, JCPenney ordered up an impressive venue makeover. The company transformed the decaying shell of a pier floating over New York’s Hudson Bay. No one…
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