Intense Lighting Booth Offers Exhibit Experience Zones
Exhibits need to draw attention, but sometimes products get lost in overambitious design concepts. Intense Lighting at the Lightfair International show in Las Vegas leveraged a stylish set design (with practical, real-world showcases) that positioned its solutions-based sustainable lighting products as architectural statements. Dimmer switches and natural accents, from plants to river stones and wood finishes, helped tie the brand’s green messaging into the design.
Intense Lighting offered bright and informative experiences at each entry point to the exhibit. At one, six illuminated banner columns welcomed attendees into the 1,200-square-foot space, each highlighting a category of product with its own earth tone color scheme. At another point of entry, a wall of tiled flat screens depicted scenes of the products in outdoor use-case scenarios; another, a retail setting with mannequins.
The interior of the booth (which was 16 feet high) featured a reception and hospitality bar as well as a 300-square-foot decked platform in the center of the footprint that served a dual purpose: as a showcase for stair and handrail lighting solutions, and a space for demos and entertaining.
As for the overall elements of the booth, designers built the product kiosks and vignettes as freestanding units for the show. All of the lighting fixtures in the exhibit were fully functional, with switching and dimming capabilities to show off one product area or change the mood inside the footprint. The walls featured a mahogany wood louvered framing system. There was warm lighting and dimensional signage. And thanks to lightweight construction materials, Intense Lighting saved money on shipping costs and time, because the exhibit was easy to set up and break down.
According to the client, prospective consumers and distributors were “appreciative of the clear messaging and practical experiences within the exhibit.” And the figurative light bulb flips on.