Intel's Hands-on Tour Employs a Spaceship Theme - Event Marketer

Intel’s Hands-on Tour Employs a Spaceship Theme

DB_Gold_Intel_EDA 2015
Brand: INTEL
Agency: MANIFOLD
Awards: EXPERIENCE DESIGN AWARDS — BEST MOBILE MARKETING VEHICLE
Year: 2015

Intel’s InsideOut Experience global tour was housed in a 40-foot futuristic container that offered hands-on engagement with tablets, wearables, Oculus Rift and RealSense hands-free tech. Digital screens wrapped the interior offering product information (like 3D-rendered sequences). The design concept was built around a spaceship theme evoking mystery and intrigue. This included blue lighting, hydraulics to unfurl the deck and no truck or crane present on-site after transport to make it look as though the structure dropped from the future.

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