Intel’s Hands-on Tour Employs a Spaceship Theme
Intel’s InsideOut Experience global tour was housed in a 40-foot futuristic container that offered hands-on engagement with tablets, wearables, Oculus Rift and RealSense hands-free tech. Digital screens wrapped the interior offering product information (like 3D-rendered sequences). The design concept was built around a spaceship theme evoking mystery and intrigue. This included blue lighting, hydraulics to unfurl the deck and no truck or crane present on-site after transport to make it look as though the structure dropped from the future.