Intel and Lady Gaga Perform Mind-Blowing Tech Feats - Event Marketer

Intel and Lady Gaga Perform Mind-Blowing Tech Feats

DB_Intel_Entertainment_EX 2017
Brand: INTEL
Agency: AGENCY INSIDE GREENLIGHT HAUS OF GAGA PRETTYBIRD ZENO GROUP
Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP
Year: 2017
A chip maker and a pop star? It seems an unlikely combination, but Intel through its sponsorship of Lady Gaga’s homage to David Bowie at the Grammy Awards demonstrated to its early adopter target how…
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