Instagram's Oval Office Inspires Content Generation - Event Marketer

Instagram’s Oval Office Inspires Content Generation

db_instagram_edta_2016
Brand: INSTAGRAM
Agency: FOXTALES
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST CONSUMER ENVIRONMENT
Year: 2016

Instagram has installed mini conference rooms in offices around the globe meant to inspire employees and guests to create bite-sized content perfect for their Instagram feeds. During the elections, Instagram took the concept to the next level with the bipartisan Mini Oval Office that activated at the Democratic National Convention and the Republication National Convention, driving organic conversation.

Every piece of the Mini Oval Office was made to replicate items that are actually in the President’s Oval Office. The presidential desk was designed to have similar engraving and raised columns with the center point being a subtle raised Instagram logo extruding from the front of the desk. The leather chair the President sits in was miniaturized to match; the blue carpet and seal were replicated, and even the flags that anchor the desk were given the mini treatment.

The experience was built into a nine-foot-deep by seven-foot-wide by eight-foot-tall shipping container. Celebrities and influencers like Chelsea Handler, Samantha Bee and Ben Carson held interviews in the office, as well as major media outlets like Fox News, Glamour and Refinery29.

 

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