Industrial Week Builds an Exhibitor Directory Tool - Event Marketer

Industrial Week Builds an Exhibitor Directory Tool

DB Industrial 2011- Event Technology Awards
Brand: INDUSTRIAL WEEK
Agency: QUEL BUSINESS INFORMATION VNU EXHIBITIONS EUROPE
Awards: EVENT TECHNOLOGY AWARDS — BEST TECHNOLOGY TO BUILD EVENT ATTENDANCE
Year: 2011

Expo Match was created for the Industrial Week conference last September as a vehicle to boost exhibitor-visitor interaction before, during and after the trade show. The new tool contains a unique matchmaking engine that uses a specific algorithm to match the contents of the trade show’s online exhibitor directory with specific visitor needs generated by the show’s pre-registration module.

In the tool’s control panel, exhibitors created directory listings with industry-specific solutions and content like whitepapers, case studies, pictures, videos and news. The tool used that information to pair visitors showing specific interest in a subject with the correct exhibitors and to make appointments in advance of the show to meet up. The process kicked off by encouraging exhibitors to fill in their enhanced company profiles and social media channels.

Then, during registration, visitors answered questions about their product needs, interests and budgets. After that, the tool suggested a group of exhibitors who would be best suited to meet their needs. All told, more than 73 percent of all registered attendees used Expo Match and each of them opened about eight exhibitor profile pages.

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