IKEA Positions Itself as a Culinary Brand Via RFID - Event Marketer

IKEA Positions Itself as a Culinary Brand Via RFID

db_ikea_edta_2016
Brand: IKEA
Agency: SDIMKTG
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST USE OF RFID/NFC/BLE
Year: 2016
IKEA has never been a conventional retailer so when it activated a food-inspired pop-up, “Break the Rules” was a fitting theme for both the experience and the brand. Attendees were encouraged to rebel…
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