IBM's 24-Monitor Touchscreens Light up InterConnect - Event Marketer

IBM’s 24-Monitor Touchscreens Light up InterConnect

DB_Silver_IBM_EDA 2015
Brand: IBM
Agency: DRURY DESIGN DYNAMICS
Awards: EXPERIENCE DESIGN AWARDS — BEST STAGE AT A B-TO-B EVENT/MEETING
Year: 2015

The InterConnect 2015 stage experience worked not just in one venue, but in a second one across town as well as for a remote audience of more than 15,000. A 24-monitor touchscreen in both locations provided a powerful storytelling tool. Live bands, original imagery and an opening moment that seemingly jumped off the screen and into the audience as more than 18,000 LED wristbands simultaneously lit up made attendees everywhere feel connected.

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