IBM Marks its Centennial with a Multimedia Exhibition - Event Marketer

IBM Marks its Centennial with a Multimedia Exhibition

DB_AVIBM_2012 ETA
Brand: IBM
Agency: MIRADA RALPH APPELBAUM ASSOCIATES SYPARTNERS
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF A/V
Year: 2012

IBM celebrated its centennial in 2011 and a focal theme of the year’s events was the THINK program, which was a month-long multimedia exhibition from Sept. 10 to Oct. 23 at New York City’s Lincoln Center designed to showcase the ways that people make the world work better through innovation. It was free to the public, and drew more than 25,000 visitors during the run.

There were two distinct experiences: real-time data visualizations of the city’s public utility systems rendered on a 123-foot wide LED wall, a 10-minute film played in a media field of 40 85-inch plasma screens that converted into touch-screen interactive modules during the interactive portion of the experience.

The technology deployed in the displays helped the brand organize the flow of the visitor experience and made the single event accommodate both the theater portion and the interactive engagements.

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