IBM Deploys an Interactive Social Media Touchscreen - Event Marketer

IBM Deploys an Interactive Social Media Touchscreen

DB_IBM_2011 ETA
Brand: IBM
Agency: DRURY DESIGN DYNAMICS
Awards: EVENT TECHNOLOGY AWARDS — BEST OVERALL USE OF SOCIAL MEDIA (B-TO-B)
Year: 2011
Social media has always been a powerful tool in the b-to-c realm, but less so for b-to-b marketers who have to find the appropriate balance between personal and professional information sharing and wrangling…
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