IBM Deploys an Interactive Social Media Touchscreen - Event Marketer

IBM Deploys an Interactive Social Media Touchscreen

DB_IBM_2011 ETA
Brand: IBM
Agency: DRURY DESIGN DYNAMICS
Awards: EVENT TECHNOLOGY AWARDS — BEST OVERALL USE OF SOCIAL MEDIA (B-TO-B)
Year: 2011

Social media has always been a powerful tool in the b-to-c realm, but less so for b-to-b marketers who have to find the appropriate balance between personal and professional information sharing and wrangling a wide variety of platforms into one event experience. IBM tackled the challenge last year with a unique proprietary software solution that allowed it to aggregate several social media streams into a single user experience.

Through a single interactive touchscreen (50-inch HP interactive touchscreens were used throughout the event), event attendees could follow a real time Twitter feed from the event’s hashtag, view photos from the event on Flickr, watch videos shot on Flip cameras by on-site social experts, follow and contribute to a single stream of expert blog posts, view session and on-site interviews through Livestream and finally, have fun with the “Take It With Me” feature that allowed attendees to send content to anyone, including their own social media networks.

The technology brought the event theme “Get Social. Do Business.” to life by allowing attendees to create, share and send content to friends, business associates and even themselves. More than 20,000 attendees engaged with the touch screens… and the social media magic.

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