Adidas Gives Fans a Chance to Hoop with Hometown Hero - Event Marketer

Adidas Gives Fans a Chance to Hoop with Hometown Hero

DB_Adidas_2012 Book
Brand: ADIDAS
Agency: ACTION MARKETING GROUP
Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (CONSUMER)
Year: 2012
The Chicago Bulls’ Derrick Rose won millions of fans during his first few years in the NBA—but nowhere were they more passionate than in the Windy City. Looking for a high-profile launch for the adizero…
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