Humana’s National Parks VR Experience Targets Seniors - Event Marketer

Humana’s National Parks VR Experience Targets Seniors - Event Marketer

Humana’s National Parks VR Experience Targets Seniors

DB_Ex 2017_Tech and Social Media_Silver_Humana
Brand: HUMANA
Agency: GMR MARKETING
Awards: EX AWARDS — BEST USE OF TECHNOLOGY AND SOCIAL MEDIA
Year: 2017
Humana’s Bring the Parks to You (BP2U) tour in partnership with the National Park Foundation was one of the first to target the senior audience with a VR component. Designed as a pop-up log cabin, the…
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