Huber 'Proves' its Worth an Interactive Mobile Tour - Event Marketer

Huber ‘Proves’ its Worth an Interactive Mobile Tour

DB_HuberMobile_EX 2017
Brand: HUBER ENGINEERED WOODS
Agency: ELATION DIGITAL FERGUSON DESIGN RED MOON MARKETING
Awards: EX AWARDS — BEST MOBILE MARKETING PROGRAM
Year: 2017

Building professionals are a discerning breed, often demanding proof that a tool or product will perform as advertised before implementing it on job sites. So, to showcase the superiority of its products and provide essential education to builders, lumberyard dealers, architects and general contractors, Huber Engineered Woods rebooted its Prove It Tour in 2016, bringing its hands-on experience to job sites in five major markets across the U.S. But the brand wasn’t just building castles in the sky—98 percent of attendees reported learning something new after participating in the activation.

Huber’s business model doesn’t often incorporate interaction with its end user—the brand sells to distribution partners, who sell to lumberyards, who then sell to the builders—so training and education is key to success in the marketplace. To that end, Huber took four trailers and two vans on the road to give building pros a chance to interact with its products through interactive demos and hands-on installation challenges. Attendees could also use a touch screen to view product videos by activating a “trigger zone,” which prompted videos to play when they entered a specific part of the footprint.

Over 500 events and 180 job site trainings later, it’s safe to say Huber has nothing left to prove.

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