HP Takes Millennials on an Immersive Product Journey

HP Takes Millennials on an Immersive Product Journey - Event Marketer

Search Details

HP Takes Millennials on an Immersive Product Journey

Case Study Details

Brand: HP

Agency: INFINITY MARKETING TEAM

Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (CONSUMER)

Year: 2017

To drive awareness, emotional connections, preference and purchase intent for its convertible laptops among young millennials, HP leveraged a high-engagement partnership with the Panorama music, art and…

Export as PDF

Back to Search