HP Takes Millennials on an Immersive Product Journey - Event Marketer

HP Takes Millennials on an Immersive Product Journey

DB_HP_Production B2C_EX 2017
Brand: HP
Agency: INFINITY MARKETING TEAM
Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (CONSUMER)
Year: 2017
To drive awareness, emotional connections, preference and purchase intent for its convertible laptops among young millennials, HP leveraged a high-engagement partnership with the Panorama music, art and…
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