HP Leverages Acrobatic Troupe to Promote New Laptop - Event Marketer

HP Leverages Acrobatic Troupe to Promote New Laptop

DB_Gold_HP_2010 Ex
Brand: HP
Agency: MOMENTUM WORLDWIDE
Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (CONSUMER)
Year: 2010
In March 2009, HP unveiled its first TouchSmart multi-touch laptop in New York City with a high-energy dance troupe performance designed to encourage consumer interaction with the product while associating…
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