Hospitality Experiences Mark CBS’ Super Bowl Event - Event Marketer

Hospitality Experiences Mark CBS’ Super Bowl Event

db_cbs_edta_2016
Brand: CBS
Agency: GMR MARKETING
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST B-TO-B ENVIRONMENT
Year: 2016

As the official broadcaster of Super Bowl 50, CBS wanted to create a memorable weekend of hospitality experiences that would impress key clients and drive business. The network’s two-day event at San Francisco’s 50,000-square-foot Pier 48 delivered against all objectives, while treating the same 1,200 guests to two distinctly different experiences.

Friday night’s event offered attendees a Northern California culinary experience, with industrial tones and textures setting the backdrop for savoring Napa Valley wines and local farm-to-table dishes. A live performance by Bay Area band Huey Lewis and the News capped off the immersion into everything Northern California.

With just 12 hours to strike and load out Friday night’s event (we’re talking 950 pieces of furniture, 10 custom builds installed on both nights, more than 100 linear feet of buffet space and 70 linear feet of bar space), CBS brought to life its Hollywood Regency-inspired “Epic Party” on Saturday night. With opulent décor inspired by the gold and black colors of the Super Bowl 50 logo, high-energy music, 44 crystal chandeliers and a live performance by country star Luke Bryan, attendees enjoyed the food and entertainment in a virtually unrecognizable environment than they had experienced the evening before.

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