Hornitos Enlists Mexican Americans to Boost Brand - Event Marketer

Hornitos Enlists Mexican Americans to Boost Brand

DB_Gold_Hornitos Beam_2009 Ex
Brand: BEAM
Agency: AMMO MARKETING
Awards: EX AWARDS — BEST MULTICULTURAL EVENT CAMPAIGN
Year: 2009
To compete in the premium tequila category against big names like Patrón and Jose Cuervo, Sauza Tequila brand Hornitos took its tangy elixir to the experts: Mexican Americans. The objective was to have…
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