Honeywell Promotes OneWireless via Cause Marketing - Event Marketer

Honeywell Promotes OneWireless via Cause Marketing

DB_Gold_Honeywell_2009 Ex
Brand: HONEYWELL
Agency: PERISCOPE
Awards: EX AWARDS — BEST INTEGRATED TRADE SHOW CAMPAIGN
Year: 2009
To engage the technology community with its OneWireless system, Honeywell devised the Create Change for One Dollar guerrilla strategy and applied it on the trade-show floor. The objective was to grab the…
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