Honda Exhibit Envelopes Visitors in Continuous Motion - Event Marketer

Honda Exhibit Envelopes Visitors in Continuous Motion

DB_Gold_Honda_2010 Ex
Brand: HONDA
Agency: 2LK THE TAYLOR GROUP
Awards: EX AWARDS — BEST TRADE SHOW EXHIBIT
Year: 2010

For its February 2009 Toronto Auto Show exhibit, Honda built a booth that was a study in fluidity. The booth was anchored by the sweeping curves of its C-shaped featured vehicle displays and continued into a rounded overhead canopy, enclosing the footprint. That curving line flowed across the top of the exhibit, descended to the floor and traveled back toward the front of the exhibit, surrounding attendees in a continuous envelope of motion, designed to mimic an animator’s speed-indicating swirls.

The focal point and highlight of the exhibit was the eight-foot high and 50-foot long, curved LED back wall, never before seen in Canada or the U.S. Featured vehicles were highlighted with displays designed to imply motion with museum-like Plexiglas casings and dynamic lighting. The exhibit wasn’t only about the cars, though. Honda’s lawnmowers, generators and other products were also out on the floor. In the center of the exhibit, attendees got a chance to grab a seat and relax in some comfy, red chairs, courtesy of Honda. Finally, three distinct booths presented Honda’s “green,” “safe” and “fun” messaging via short video presentations.

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