Honda Engages Indy Races Visitors in Speed Trivia - Event Marketer

Honda Engages Indy Races Visitors in Speed Trivia - Event Marketer

Honda Engages Indy Races Visitors in Speed Trivia

Brand: HONDA
Agency: THE TAYLOR GROUP GLOBACORE
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF HANDHELD TECHNOLOGY
Year: 2012
Sporting events have long been fertile environments for brands that want to connect with passionate fans. But many of the activations have started to look the same. Toss a ball here. Spin a wheel there.…
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