Hill's Goes Guerrilla to Engage Health-Conscious Pet Owners - Event Marketer

Hill’s Goes Guerrilla to Engage Health-Conscious Pet Owners

DB_Silver_Hills_2009 Ex
Brand: HILL'S PET NUTRITION
Agency: INNOVA MARKETING
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (CONSUMER)
Year: 2009
To generate trial for its newly re-branded Nature’s Best dog food among health-conscious pet owners, Hill’s Pet Nutrition went guerrilla in eight markets from June to November, distributing more than…
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