High-Tech Air Force Lab Highlights Military Careers - Event Marketer

High-Tech Air Force Lab Highlights Military Careers

ETA_RFID_AirForce_2015
Brand: AIR FORCE
Agency: GSD&M
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF RFID/NFC
Year: 2015

These days, United States Air Force (USAF) recruitment is no walk in the park. Less than two percent of America’s youth are both interested in serving in the military, and meet the moral, physical and academic standards of the Air Force. In an effort to combat this challenge, the USAF developed the Air Force Performance Lab.

The Lab was an immersive experience housed inside a 53-foot bump-out 18-wheel truck and was customized to attract tech-minded youth, ages 16–24, with a heightened interest in STEM, special ops and flying. Each challenge in the tour highlighted unique skill sets correlated with specific Air Force careers while giving participants an opportunity to compete against each other—and real Airmen.

The personalized experience began with RFID wristbands that captured attendee data and tracked their scores throughout six different activities. The wearables measured participants’ dwell time inside the footprint and their engagement with each activity.

Engagements included career skills-related puzzles, a virtual reality experience and a career room with 30 iPads featuring over 40 careers and monitors showcasing job descriptions. Outside the trailer, attendees could take part in a Kinect 2-based physical challenge. Throughout the experience, participants’ scores were tracked and displayed on an on-site leaderboard.

Thanks to the activation, the USAF collected 1,522 qualified leads and 3,569 hours of engagement. Way to go, Uncle Sam.

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