HGTV Activates a Chic Barn For Country Music Fans - Event Marketer

HGTV Activates a Chic Barn For Country Music Fans

Gold Winner—Designer/Builder: Pop2Life Creative | Client: Scripps Networks | Project: HGTV Lodge (Best Consumer Event/Exhibit Environment)
Brand: HGTV SCRIPPS NETWORKS
Agency: POP2LIFE
Awards: EXPERIENCE DESIGN AWARDS — BEST CONSUMER EVENT EXHIBIT/ENVIRONMENT
Year: 2014

HGTV brought a taste of home, and its home-inspired programming, to the Country Music Association’s Music Festival with a freestanding “urban-chic” barn. Wood floors, wood beams and authentic decorative elements added to the barn experience. Inside, fans enjoyed live music performances and meet-and-greets. Outside, a large front porch and LED screens streamed all the action inside. Guests could relax in a shaded “Rest & Recharge” area on custom designed benches equipped with phone chargers.

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