Hexagon's Live Stream Engages Global Audiences - Event Marketer

Hexagon’s Live Stream Engages Global Audiences

DB_HXGN_2013 ETA
Brand: HEXAGON
Agency: CRAMER
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF VIDEO STREAMING
Year: 2013

When Hexagon, a maker of design and visualization software for 3D modeling, saw that it was time to take its legacy user conference onto the web, live streaming was the clear way to go. But it needed to impress—as a leader in the virtual visualization industry itself, streamlined and seamless technology is an imperative for its products and its events. Enter HxGN Live, the reimagined take on Hexagon’s Annual International User Conference.

Every year the event offers attendees insight into the newest design trends, but this year for the first time, even those who couldn’t make it to the show in person were able to watch via live stream. Hexagon hosted the same annual event, but added live streaming video and same-day, on-demand video of keynotes, breakouts and daily wrap-ups to bring in more than 3,500 attendees from 70 different countries. The stream was built on WordPress, with a BroadcastPix Encoder designed to capture both live and pre-recorded video and seamlessly push the live stream online.

In the end, an additional 18,000 visits were made online during the live days, with 8,500 unique visits, boosting overall attendance to almost 250 percent above the live attendance. During the live keynote address alone, 1,900 unique visitors tuned in. The average view duration was 11.5 minutes.

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