Heineken Ibiza Final Serves Up the Ultimate Beach Party - Event Marketer

Heineken Ibiza Final Serves Up the Ultimate Beach Party

Gold Winner—Designer/Builder: United State of Fans, TBWA/Casper Wulfers Holding | Client: Heineken | Project: Ibiza Final (Best Outdoor Environment)
Brand: HEINEKEN
Agency: CASPER WULFERS HOLDING TBWA UNITED STATE OF FANS
Awards: EXPERIENCE DESIGN AWARDS — BEST OUTDOOR ENVIRONMENT
Year: 2014

Heineken promoted its sponsorship of the UEFA Champions League, the league Final, and the opening of the Ibiza, Spain, party season by transforming an empty bay area into a custom Heineken Bay. It was the ultimate beach party around the world’s first Floating Star Bar—an approximately 1,000-square-foot star-shaped bar floating in the Mediterranean. Whenever guests got thirsty, waiters on Flyboards (personal water hovercrafts) flew on over to serve up ice-cold Heinekens.

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