HBO's Spooky VIP Event Targets Hispanic Adults - Event Marketer

HBO’s Spooky VIP Event Targets Hispanic Adults

DB_HBO_Entertainment_EX 2017
Brand: HBO
Agency: SOCIEDAD
Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP
Year: 2017
To maintain its leadership among U.S. Hispanic subscribers amid competition from digital media and new over-the-top services, HBO Latino, in premiering its new and first bilingual series in the U.S., “El…
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