Harley Revs Up Younger Buyers with Influencer Events - Event Marketer

Harley Revs Up Younger Buyers with Influencer Events

DB_Harley_2012 Book
Brand: HARLEY-DAVIDSON
Agency: MIRRORBALL
Awards: EX AWARDS — BEST RETAIL/IN-STORE EVENT PROGRAM
Year: 2012
As most iconic brands do, Harley-Davidson had reached a point where it needed to reconnect with young buyers and generate new leads. Marketers knew the brand’s retro rebel image was an asset, but one…
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