Hallmark-Branded Olympic Medals Boost Sponsorship - Event Marketer

Hallmark-Branded Olympic Medals Boost Sponsorship

DB_Gold_Hallmark_2003 Ex
Brand: HALLMARK
Agency: RELAY SPONSORSHIPS & EVENT MARKETING
Awards: EX AWARDS — BEST ACTIVATION OF A SPORTS SPONSORSHIP
Year: 2003
Hallmark began planning its Olympic activation program a year in advance, building an integrated and creatively leveraged program that delivered both a major marketing platform for a new fresh flower line…
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