Google's Solve for X Forum Generates Think Tank Content - Event Marketer

Google’s Solve for X Forum Generates Think Tank Content

DB_Google_2012 ETA
Brand: GOOGLE
Agency: TBA GLOBAL
Awards: EVENT TECHNOLOGY AWARDS — BEST EVENT CAMPAIGN MICROSITE/WEB PAGE/HUB
Year: 2012

Following the success of its inaugural 2011 Solve for X event, a forum where top thinkers in science and technology come together to discuss radical ideas for solving global problems, Google created a microsite where these conversations could be logged and shared with the outside world. The site (wesolveforx.com) uses responsive design so it can be accessed easily across viewing platforms, from desktop computers to tablets, to smartphones.

Visitors of the site are immediately introduced to a checkerboard of event information, speaker bios and video links hosted through the Solve for X channel on YouTube. Every time the page is refreshed a new set of videos or links appear. Users are encouraged to engage primarily through Google+ with tags to use with each post that identify a theme (Huge Problem, Radical Solution, Breakthrough Technology, Video). In addition, users can share via Twitter and Facebook. Google uses only its own products for the site and streamlines manageability with a content management system centered around the Google Doc.

Content is loaded into a Google Spreadsheet and automatically updates to the site. Google’s resources helped support the flood of traffic into the site after it launched, handling 100 requests per second without issue. Problem: solved.

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