Google Samples its ‘Wallet’ App with In-store Spree - Event Marketer

Google Samples its ‘Wallet’ App with In-store Spree

DB_Google_2012 Book
Brand: GOOGLE
Agency: R/GA
Awards: EX AWARDS — BEST RETAIL/IN-STORE EVENT PROGRAM
Year: 2012
After launching Google Wallet, an app that turns mobile devices into virtual wallets, Google needed to help consumers understand how the service works. The company teamed up with American Eagle Outfitters…
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