Google Projection Highlights YouTube 360 Features - Event Marketer

Google Projection Highlights YouTube 360 Features

DB_Gold_Google_EDA 2015
Brand: GOOGLE
Agency: SPARKS
Awards: EXPERIENCE DESIGN AWARDS — BEST SINGLE TECHNOLOGY INTERACTIVE
Year: 2015

The YouTube 360 Theater leveraged its prime spot in the Sandbox demo area of Google’s Zeitgeist conference to re-create the viewing experience of a YouTube 360 video. The large-scale installation showcased video footage using a 360-degree projection that immersed attendees as they entered the space. Attendees also could experience 360 content in the YouTube app on mobile devices, and walked away with the understanding that this content, available on their devices now, promises exciting features for brands, storytellers and content creators alike.

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