Google Kaleidoscope Activation Immerses Attendees - Event Marketer

Google Kaleidoscope Activation Immerses Attendees

Silver Winner—Designer/Builder: Sparks | Client: Google | Project: YouTube Kaleidoscope
Brand: GOOGLE
Agency: SPARKS
Awards: EXPERIENCE DESIGN AWARDS — BEST INTERACTIVE EXPERIENCE
Year: 2014

Google has always been about bringing the smartest folks in the world to play in its sandbox, and the YouTube Kaleidoscope activation inside the Sandbox at 2014 Google Zeitgeist was designed to do just that by immersing attendees into the power of the YouTube channel through a curved multi-touch wall with 11 screens controlled by a touch table in a lounge setting. The space ultimately facilitated more than 60 in-depth sales conversations on the event floor.

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