GM's Solar-Powered Mobile Tour Lets the Sunshine in - Event Marketer

GM’s Solar-Powered Mobile Tour Lets the Sunshine in

DB_Silver_General Motors - Saturn_2010 Ex
Brand: GENERAL MOTORS
Agency: PERFORMANCE MARKETING GROUP
Awards: EX AWARDS — BEST GREEN EVENT/TRADE SHOW CAMPAIGN
Year: 2010

For its Meet Saturn summer tour, General Motors created three environmentally friendly displays inside Airstream Basecamp trailers powered entirely by solar panels and pulled by Saturn Outlook vehicles. Both the Outlook and Basecamp were designed in silver with vibrant sunflowers etched into the metal. The energy-conscious vehicle fleet traveled to fairs and festivals where it spotlighted the brand’s efforts to be greener while demonstrating the Outlook’s features and capabilities.

Inside the Basecamps, consumers could sit down with a product specialist to custom-build a virtual Saturn. The displays were run on iMac computers (known for their low environmental-impact characteristics) and low-energy consumption flat-screen LED monitors to help extend the life of the battery cells. Outside, four Kyocera 130-watt solar panels permanently installed on top of the trailers captured then transferred solar energy into a battery bank located along the bottom of the trailer. Based on about six hours of peak sunshine, the panels banked an average of 4,600 watt hours per day.

The tour generated 35,367 leads and 391 Saturn sales. Here comes the sun!

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