GMC Monday Night Football Tour Visits Upscale Malls - Event Marketer

GMC Monday Night Football Tour Visits Upscale Malls

DB_Silver_GMC_2014 Ex
Brand: GENERAL MOTORS
Agency: JACK MORTON WORLDWIDE
Awards: EX AWARDS — BEST ACTIVATION OF A SPORTS SPONSORSHIP
Year: 2014
GMC set out to leverage its long-standing NFL sponsorship by bringing some of the game to key local markets with the GMC Monday Night Football Tour. The brand visited affluent malls in 12 key markets that…
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